In this course Mort reviews the broad range of technological devices and strategies that impact on how you practice. This is not a “techie” session but a real world, hands-on, client-oriented review of how to use technology in your practice.  

“Great practice advice for today and tomorrow.”

TOPICS INCLUDE: 

                  E-mail tips, traps and dangers

                  Internet research as a marketing and client servicing tool

                  Accounting firm Web sites

                  Remote connectivity as a tool for improving efficiency and effectiveness

                  Client demands and the potential for special services

                  Developing a marketing strategy

                  Human resource management and knowledge management

Many firms are making competitive gains as a result of technology. If you are not leveraging your technology then you’re bound to lose ground. This session is about integrating the power of technology and the Internet into the operation and management of your accounting practice, keeping you competitive and enabling you to realize certain technology gains.  If you are not happy with the return on technology in your practice then this course is for you!!

YOU WILL LEARN HOW TO: 

                  Integrate the Internet into your practice

                  Enhance your marketing efforts

                  Monitor your competition

                  Expand your service mix

                  Enhance your “knowledge of the client’s business”

                  Research potential clients

                  Perform technical research

                  Prepare a reality based strategic future plan for your practice;

                  Improve standards

“Practical application for “real  world” accounting practices.”