Web site review

If your firm has a web site or is in the process of developing a web site, Mort can provide you with valuable feedback about strengths and weaknesses of your website content.

Mort is available to critique websites and to work on your behalf with your designer.

The accounting firm web site design critique service includes:

  • Assessing your web site within the context of web site design practices for professional service firms.

  • Comparing your web site against other accounting firm web sites.

This critique will provide you with the feedback needed to improve your site and make it more effective. If you have any concerns about the effectiveness of your existing web site or of a proposed web site then this critique service is for you.

The accounting firm web site design assistance process includes:

  • formulation of goals for your web site

  • identification of target web site traffic

  • development of message(s) to be delivered

  • creation of a theme

  • ongoing site maintenance strategies

Sample accounting firm web site problems:

  • no clear message(s) graphic design
  • few or no return visits
  • failure to differentiate the firm from its competition
  • lack of feedback strategies (to help in evaluating the site’s effectiveness)